FAQs
Simple answers to your questions.
- What is sms response marketing?
SMS response marketing is a system that allows customers to text in from their mobile phones, to a short code number with a keyword, enquiring about a company's services, products or promotions.
- What is a short code?
A short code is a 5 digit number used to receive SMS [texts], and in some cases MMS [picture messages] from mobile phones.
- What is a keyword?
A keyword is a word that the company chooses, either the company name, initials or something that describes their product, service or promotion, and that the enquirer texts into the short code number.
- What format must the keyword be in?
The keyword can be any combination of letters and numbers as long as there are no spaces between the characters.
- Why do potential customers text in?
They are responding to a company's advertising campaigns, either in the media, such as TV, Radio or Newspapers, or alternatively Billboards, fliers, vechile graphics and business cards.
- What do customers text in?
Customers can text your keyword as the first word of their message to 65000. Your publicity will read something like "text keyword to 65000". Users can add a message if they wish as long as the total message is less than 160 characters in total.
- How do the customers enquiries reach the company?
The enquiries come in immediately and are routed to either a company email, company mobile, business system via a http post, or all three.
- How does the customer know that their text has been received?
You can immediately send them back an automated text response of your choice, as recognition of their text..
- How much does the customer pay?
- Is there a limit to the number of texts I can receive?
No, there is no limit
- Does it cost me to receive my customer text enquires?
No, you don't pay for individual text messages, you can receive as many as you like. You only pay the fixed cost - as little as a pound a day if you have a yearly contract.
- Do I have to pay extra to send out automated responses?
No! You receive free texts with your contract. If you use all your free texts you can purchase more with prices starting at 0.07 pence.
- What happens if my text bundle runs out and I get messages in which need responses?
We will inform you in advance when the number of texts you have available gets low by email or by text. Any text automated responses messages that can't be sent because you have no texts in your account will be not be sent.
- Do I need programming or specialist knowledge to set this up?
No that's the beauty of this system, you need no specialist knowledge or technical investment to start offering text services to your customers.
- Is it possible to use the mobile numbers that I collect for marketing purposes in the future?
Yes! You must inform customers of your intention to do this on any print or broadcast advertising.
- How quickly can I start my campaign?
Immediately! To follow the simple signup procedure click here.
Only the cost of sending a text message which depends on thier contract and nothing more.
For advice on the best way to use SMS response marketing go directly to our Help & Advice page
